043 | POWERING POSITIVE TRANSFORMATION THROUGH DISRUPTION. INTERVIEW WITH LINDSEY ROY, VP AND CMO OF HALLMARK.

On this episode of the Social Currency marketing podcast, we are joined by special guest, Lindsey Roy, Vice President and Chief Marketing Officer of Hallmark Greetings. We spend time talking through her powerful story, how she views personal and business transformation, the power of authenticity for a brand, how emotion can be a competitive advantage, and how Hallmark is maximizing social media to connect with true humanity. The power of positive can create change. Traditional businesses can stay true to who they are while going digital at the same time.

Find Lindsey Roy at:

https://www.instagram.com/lindseyroy26/

https://www.linkedin.com/in/lindseyroyofficial

http://www.lindseyroy.com


Learn more about Hallmark

https://www.hallmark.com

042 | CONNECTING ON LINKEDIN - AN INTERVIEW WITH AMANDA ROST OF LINKEDIN

Amanda Rost joined the Social Currency show and shared her insights on working at the social media, job hunting juggernaut: LinkedIn. We discuss the platform’s mission to raise global GDP and create economic opportunity for everyone. We also touch on how LinkedIn has been successful because of its purposeful steady growth, unreliance on ads for revenue and higher order mission. Could this be the last frontier of “safe” social media spaces? Check out our discussion in episode #42 of Social Currency.

Links we reference in the show are below:

https://www.linkedin.com/in/amandarost/

https://twitter.com/amanda_rost

https://airtable.com/

https://www.linkedin.com/in/leelasrinivasan/

Books we reference in the show are below:

The Big Picture: On the Origins of Life, Meaning, and the Universe Itself

https://amzn.to/2L5TYxZ

The Order of Time

https://amzn.to/2XzcPrR

Tools for Thought: The History and Future of Mind-Expanding Technology

https://amzn.to/2L7jbb7

041 | MATTERS OF CYBER SECURITY. FEATURING KRISTINA LIBBY, EXPERT AND “THREAT MATRIX” PODCAST HOST.

In this episode of the Social Currency podcast, we interview “Threat Matrix” podcast host, former Microsoft PR lead and now NYU professor, Kristina Libby. Prepare for war. We hit on hidden agendas, the AI war, the responsibility of social platforms to combat fake news, and the line between PR and propaganda.  
In our discussion with Kristina, we touch on:

  • Cyber security and what we should all be doing now to protect ourselves

  • The responsibility of social platforms to combat fake news

  • The line between PR and propaganda

  • Winning the AI war

  • The future of social media

Links we reference in the show are below:

Where to find Kristina:

https://twitter.com/matrix_threat

https://twitter.com/KristinaLibby

Books Referenced in this Episode:

Traction: How Any Startup Can Achieve Explosive Customer Growth: https://amzn.to/2JfgD7s

LikeWar: The Weaponization of Social Media: https://amzn.to/2xnSPIY

Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy: https://amzn.to/2IWjxiG

Countdown to Zero Day: Stuxnet and the Launch of the World's First Digital Weapon: https://amzn.to/2FFBHTy

Forums & Sites Referenced in this Episode:

Nancy Pelosi Doctored Video: https://www.reddit.com/r/TechNewsToday/comments/bta9e0/a_doctored_video_of_nancy_pelosi_shows_social/

Twitterbots: Anatomy of a Propaganda Campaign: https://www.symantec.com/blogs/threat-intelligence/twitterbots-propaganda-disinformation

The Beginners Guide to Not Getting Hacked: https://www.dontclickonthat.com/

040 | INTERVIEW WITH THE QUEEN OF GEEK CULTURE, TRISHA HERSHBERGER, PART 2

We took a quick interlude to get you the quick update on WWDC from Apple, but back with Part 2 on Trisha Hershberger's take on the influencer lifestyle.

As a refresher, we had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture - Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. This is part 2 of that conversation.

We hit on a variety of topics including:

The digital content production process - how do things get made? Collaborations with brands and what it looks like when brands don’t do it right. The evolution of YouTube from ye olden days to today and what it means for creators and brands. Why the word “influencer” is so loaded and that ultimately it’s about respecting the creator. Geek culture and its metamorphosis over the past twenty years.

——

Links we reference in the show are below:

https://www.trishahershberger.com/

https://www.youtube.com/trishahershberger

https://twitter.com/thatgrltrish

https://www.instagram.com/thatgrltrish/

https://www.twitch.tv/trishahershberger

https://www.facebook.com/thatgrltrish/

https://contently.com/strategist/

https://en.wikipedia.org/wiki/Revenge_of_the_Nerds

https://www.amazon.com/Fables-Vol-2-Animal-Farm/dp/140120077X

039 | The Apple WWDC Breakdown

In this episode of the Social Currency podcast, we discuss our thoughts on Apple’s recent Worldwide Developer Conference aka WWDC.

We cover all our thoughts on the new software announcements for iPhone (Dark Mode!), iPad, Apple Watch, the shiny cheese-gratery Mac Pro, privacy and the death of iTunes.

With device sales slipping in the US, Apple is focusing fast on their software and services business to provide the future platform for growth.

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Links to articles discussed in the show:

https://www.popsci.com/ios13-new-features#page-3

https://www.nytimes.com/2019/06/03/technology/wwdc-apple.html