024 | RETARGETING. COOL OR CREEPY? INTERVIEW WITH JEN WHELEN FROM CRITEO. PART 1.

In episode #24 of the Social Currency marketing podcast, Jess Jensen and Tuck Ross discuss retargeting and remarketing ad tech with marketing leader, Jen Whelan from Criteo. Jen brings 20+ years of marketing experience from big tech companies to agencies to modern ad tech platforms. This is part 1 of a 2 episode event, covering the basics of how retargeting works, what you can use it for, retail and digital marketing strategy for ecommerce, and how you can leverage ad tech as an extremely efficient part of your digital marketing mix.

Featuring Jen Whelan, SVP of Marketing at Criteo.
Here’s her LinkedIn profile: www.linkedin.com/in/jen-whelan-a280b113/ 

Looking for more info on Criteo and retargeting ad tech?
Here’s the Criteo site for more resources:
www.criteo.com 

023 | CREATIVITY IS GOOD FOR BUSINESS. INTERVIEW WITH VAN LAI-DUMONE, WORKSMART

In episode 023 of the Social Currency marketing podcast, Jess and Tuck are joined by Van Lai-DuMone, founder and CEO of Worksmart.

Van is a creative entrepreneur based out of LA and her focus is to power better business results through creativity and play. We discuss creativity and how it it can create impact for teams through ideation exercises, vision and values building, and building a solid team foundation. We also spend some time talking through the visual media, creativity and art through digital marketing.

Show Note links:

Check out the WorksmART website: www.worksmartadvantage.com 

Podcast reference - Story Pirates: podcast.storypirates.com 

Book that Van is reading right now - The Kaizen Way: amzn.to/2TSMyPQ 

022 | BUILD YOUR SOCIAL MEDIA PLAYBOOK, PART 2.

In this week's episode, we are sharing with you our 10-step method on building a social media playbook.

A social media playbook is the who, what, where, why, when, and how of your business on social media.

Marketing used to be less complex. Today, we are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways.

Building a social media playbook can help you evaluate the opportunities available, determine which ones are best for their brands and develop a strategy following best practices for achieving success. 

A social media playbook is often considered an elusive “holy grail” by marketers - a social media playbook is a living document. It will become your standard operating procedure for how your teams should be managing your brand’s social media assets.

We are covering social media playbooks in two easy-to-listen episodes. This is Part 2. Episode 022.

021 | BUILD YOUR SOCIAL MEDIA PLAYBOOK, PART 1.

In this week's episode, we are sharing with you our 10-step method on building a social media playbook. 

A social media playbook is the who, what, where, why, when, and how of your business on social media. 

Marketing used to be less complex. Today, we are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways. 

Building a social media playbook can help you evaluate the opportunities available, determine which ones are best for their brands and develop a strategy following best practices for achieving success. 

A social media playbook is often considered an elusive “holy grail” by marketers - a social media playbook is a living document. It will become your standard operating procedure for how your teams should be managing your brand’s social media assets. 

We are covering social media playbooks in two easy-to-listen episodes. This is Part 1. Episode 021.

020 | THE 14 MUST-KNOW 2019 DIGITAL MARKETING TRENDS, PART 2.

EXCLUSIVE REPORT: The 14 Must-Know 2019 Digital Marketing Trends, Part 2.

Social Currency marketing podcast. Episode 020.

Are you working on your plans for 2019?

Most of us are planning, moving into planning, or maybe mostly through planning our strategy for next year which is why we wanted to bring to you our first-ever Digital Marketing Trends report.

We've taken a look across businesses, market trends, analyst reports, news and thought leaders to distill our list of high-focus areas for your business next year. With so many things happening, our goal is to give you this list of priorities that matter for your business now and into 2019.

The Social Currency 2019 Digital Marketing Trends report is split into two easy-to-listen episodes: #019 and #020. With 7 trends each episode, grab a notebook to make sure you capture the what and the why on each point.