004 | DIGITAL & SOCIAL MEDIA BUDGETING. HOW MUCH DO YOU NEED AND HOW DO YOU SPEND IT?

In episode 004, we talk about money! Digital marketing and social media require budget, but how much? We’ll discuss the role organic reach plays on your annual budget ask, how to maximize your production dollars and stretch creative as far as possible on a small budget, and why setting goals and measuring success is key to securing and growing your budget. We’ll also introduce the elusive “marketing funnel” and whether people are actually buying things on social media channels.

Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess Jensen and Tuck Ross.

  1. Marketing Budgets Vary by Industry: https://deloitte.wsj.com/cmo/2017/01/24/who-has-the-biggest-marketing-budgets/

  2. Marketing Budget Trends: 5 Key Points: https://deloitte.wsj.com/cmo/2017/01/24/who-has-the-biggest-marketing-budgets/

  3. How to Maximize Your Social Media Budget in a Pay to Play World: https://sproutsocial.com/insights/social-media-budget/