In episode #25 of the Social Currency marketing podcast, Jess Jensen and Tuck Ross discuss retargeting and remarketing ad tech with marketing leader, Jen Whelan, SVP of Marketing from Criteo. Jen brings 20+ years of marketing experience from big tech companies to agencies to modern ad tech platforms. This is part 2 of a 2 episode event, covering the basics of how retargeting works, what you can use it for, retail and digital marketing strategy for ecommerce, and how you can leverage ad tech as an extremely efficient part of your digital marketing mix.
Looking for more info on Criteo and retargeting ad tech?
Here’s the Criteo site for more resources: www.criteo.com