We took a quick interlude to get you the quick update on WWDC from Apple, but back with Part 2 on Trisha Hershberger's take on the influencer lifestyle.
As a refresher, we had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture - Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. This is part 2 of that conversation.
We hit on a variety of topics including:
The digital content production process - how do things get made? Collaborations with brands and what it looks like when brands don’t do it right. The evolution of YouTube from ye olden days to today and what it means for creators and brands. Why the word “influencer” is so loaded and that ultimately it’s about respecting the creator. Geek culture and its metamorphosis over the past twenty years.
Links we reference in the show are below: