We had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture- Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. We also cover a variety of topics including:
The digital content production process- how do things get made?
Collaborations with brands and what it looks like when brands don’t do it right.
The evolution of YouTube from ye olden days to today and what it means for creators and brands.
Why the word “influencer” is so loaded and that ultimately it’s about respecting the creator
Geek culture and its metamorphosis over the past twenty years
Listen on YouTube:
Links we reference in the show are below: