podcast

019 | THE 14 MUST-KNOW 2019 DIGITAL MARKETING TRENDS, PART 1.

EXCLUSIVE REPORT: The 14 Must-Know 2019 Digital Marketing Trends, Part 1.

Social Currency marketing podcast. Episode 019.

Are you working on your plans for 2019?

Most of us are planning, moving into planning, or maybe mostly through planning our strategy for next year which is why we wanted to bring to you our first-ever Digital Marketing Trends report.

We've taken a look across businesses, market trends, analyst reports, news and thought leaders to distill our list of high-focus areas for your business next year. With so many things happening, our goal is to give you this list of priorities that matter for your business now and into 2019.

The Social Currency 2019 Digital Marketing Trends report is split into two easy-to-listen episodes: #019 and #020. With 7 trends each episode, grab a notebook to make sure you capture the what and the why on each point.

018 | KPI YOUR ROI: SOCIAL MEDIA MEASUREMENT THAT MATTERS, PART 2.

It's Part 2 of KPI Your ROI. We are putting the "fun" back into the marketing funnel as we tackle measurement that matters. Listen and learn to inform your own measurement framework. Here we are covering A/B testing and program optimization with key performance indicators (KPIs) to define your success in digital or social media. There are so many, too many ways to measure effectiveness of digital marketing. As the second part of a two-episode series, we want to tackle measurement that matters and give you a few approaches to consider as you build or optimize your own measurement framework.

017 | KPI YOUR ROI: SOCIAL MEDIA MEASUREMENT THAT MATTERS, PART 1

It's time to see if you measure up!

We are putting the "fun" back into the marketing funnel with the first part of "KPI Your ROI."

Let's dive into tackling numbers, talking about the most important key performance indicators (KPIs) to define your success in digital or social media. There are so many, too many ways to measure effectiveness of digital marketing. Starting with this episode and into the next, we want to tackle measurement that matters and give you a few approaches to consider as you build or optimize your own measurement framework.

016 | WTF IS UP WITH LINKEDIN? PART 2.

LinkedIn grew up as the business social network. White collar, high brow. A place for posting your resume online and networking with other professionals.

But, over the years, it has expanded to include thought leadership, long-form publishing, video and paid-subscription service levels.

In episode 16 of the Social Currency podcast, we dig further into LinkedIn’s identity and share actual verbatim reactions to a viral video Tuck shared last month. Many are finding value in LinkedIn. Others are struggling. Listen to why on this week's episode and see what you should be using LinkedIn for.

015 | INFLUENCER MARKETING. INTERVIEW WITH DAVID COGEN, @THEUNLOCKR, PART 2

What's it like to have millions of followers that tune in to hear your views on specific topics as you develop thought leadership and branded content for the largest corporations in the world?

We’ve invited David Cogen, known as @theunlockr, as our special guest to the Social Currency marketing podcast to deep-dive with us on influencer marketing. David is a YouTuber, social influencer, vlogger, blogger, tech enthusiast and all around nice guy. For episode 015, we are discussing what it’s like to be an influencer and how a business leader, like you, can work with this critical group of content creators.

If you have been curious about influencer marketing, what it means to be an influencer, and if it matters, this two-part episode (014, 015) is for you. But don't call him an influencer - what David brings to the table is the power of what every brand needs to know now.

This week's episode is part 2 of 2 = we had so much to discuss, we split into two episodes so we didn't have to hold back any of the good stuff.