5g

037 | 5G. CHANGING THE FACE OF MARKETING, FEATURING MIRUM AGENCY EXEC, GREG CROCKART.

We sat down with Greg Crockart, Business Director for the Mirum Agency (part of the Wunderman Thompson group), to get his thoughts on three hot topics. Artificial Intelligence, 5G and privacy are not just impacting the tech industry, but will drastically change the way marketers do their jobs. We are entering a transformative time in the marketing and advertising space. Greg shares his perspective on:

  1. In-store experiences merging with digital and getting ever so personal.

  2. Out-of-home advertising becoming customized by micro-demographic changes within different dayparts and updating in real-time.

  3. Addressing privacy, not as an afterthought but, as a fundamental issue built in from the start.

  4. Sources of inspiration for marketers and creative thinkers.

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Links we reference in the show are below:

Mirum: https://www.mirumagency.com/en/home

Wunderman Thompson: https://www.wundermanthompson.com/

5G FAQs: https://www.qualcomm.com/invention/5g/what-is-5g

Google I/O 2019: https://www.youtube.com/watch?v=TQSaPsKHPqs&feature=youtu.be&t=1813

The Creative Brain: https://www.netflix.com/title/81090128

Why Buddhism is True: https://www.amazon.com/Why-Buddhism-True-Philosophy-Enlightenment/dp/1439195455

The Register: https://www.theregister.co.uk/

The Drum: https://www.thedrum.com/us

Scott Galloway: https://twitter.com/profgalloway

Greg Crockart: https://twitter.com/gregcroc or https://www.linkedin.com/in/gregcrockart/