content marketing

046 | YOUR 2020 MARKETING STRATEGY GUIDE FROM SOCIAL CURRENCY

In this episode of the Social Currency podcast, we’ve prepared a list of six pillars for a rock solid 2020 marketing strategy. Digital is transcending the web and expanding into many aspects of the marketing funnel.

In this episode, we discuss:

  1. Double down on social media. It is playing a more powerful role in upper, mid and lower funnel and there is still opportunity in areas like video, going live and social influencer collaborations. If your brand isn’t there yet, it’s not too late.

  2. Digital continues to extend into new mediums. We’re seeing personalized digital experiences in Out of Home, retail environments and more. Think beyond mobile.

  3. Voice search is growing. Is your brand ready for zero click search? If Alexa only gives you one result, are you it?

  4. Storytelling is far stickier than facts. Build a narrative for your brand that people will remember. Two primary storytelling mediums we love are video & podcasting.

  5. Have a Point of View on world events, your industry, the future, social causes. But whatever you do, just don’t say woke.

  6. Build content with an audience-first approach. What are your consumers saying about you when you’re not in the room? Are there industry themes being discussed online that you can address? Respond to the needs, wants and interests of your audience and let your company agenda take a back seat.

Links we reference in the show:

https://medium.com/@shivagbhaskar/how-podcasts-became-so-popular-and-why-thats-a-good-thing-8c2ef4b27066

043 | POWERING POSITIVE TRANSFORMATION THROUGH DISRUPTION. INTERVIEW WITH LINDSEY ROY, VP AND CMO OF HALLMARK.

On this episode of the Social Currency marketing podcast, we are joined by special guest, Lindsey Roy, Vice President and Chief Marketing Officer of Hallmark Greetings. We spend time talking through her powerful story, how she views personal and business transformation, the power of authenticity for a brand, how emotion can be a competitive advantage, and how Hallmark is maximizing social media to connect with true humanity. The power of positive can create change. Traditional businesses can stay true to who they are while going digital at the same time.

Find Lindsey Roy at:

https://www.instagram.com/lindseyroy26/

https://www.linkedin.com/in/lindseyroyofficial

http://www.lindseyroy.com


Learn more about Hallmark

https://www.hallmark.com

034 | THE RISE OF SOCIAL SHOPPING - INSTAGRAM LAUNCHES CHECKOUT, PINTEREST SHOPPABLE PINS

In episode 034 of the Social Currency marketing podcast, we jump on the rise of social shopping. With the introduction of Instagram Checkout and the growth of Pinterest Shoppable Pins, has the age of contextual commerce arrived?

The concept of social shopping has been around since early 2000s, but with the launch of new capabilities like Instagram Checkout and the ease of setting up Pinterest Shoppable Pins, it's easy to see the natural connection between social, influencers, and the consumers interested in what's new, cool, and next. Social shopping is interest-based: Native, natural, and now easy, because it's seamless and in context of the content you are already enjoying.

This is contextual commerce. Now that the platforms are enabling the power to access consumers in a new way, with clear attribution models and integrated e-commerce capabilities, why wouldn't you use social to sell...and shop?

033 | GLOBAL INFLUENCER MARKETING 2019 REPORT BY EMARKETER: OUR POV

We love eMarketer’s in-depth reports on all things digital marketing. In this episode, we discuss the highlights from this 18 page report on the podcast. Big thanks to Debra Aho Williamson for including Jess in the interviews and research.

Instagram is hitting it out of the park across so many vectors. Influencers is yet another one. According to eMarketer’s research, the fleeting nature of Instagram stories combined with the ability to include outbound links is hugely attractive for both brands and influencers. If your influencer program is not leveraging both the Instagram feed and stories platforms, it should.

The rise of “tiering” of influencers has also caught our attention. With celebrity influencers losing credibility with audiences and inflating their follower counts, many brands are turning to microinfluencers and nanoinfluencers. Are you a nanoinfluencer? Find out in the podcast?

Budgets are growing, both in whole number spend and as a percentage of the overall marketing mix. 31% of marketers say that they are increasing focus on influencer marketing. A quote from the report:

At Qualcomm, it’s still a very small percentage of the overall marketing and PR budget,” said Jessica Jensen, the company’s global director of digital marketing and strategy. “But because there is enough interest in it, and an awareness that it’s not going to go away, there will likely be additional budget.

So much more in this in-depth report on all things influencers. Listen to episode #33 to get our POV.

Links we reference in the show are below:
Intro to report and link to buy: https://www.emarketer.com/content/global-influencer-marketing-2019

eMarketer’s Podcast with highlights from the report: https://www.emarketer.com/content/podcast-influencer-marketing-stories-fraud-and-microinfluencers

032 | ALL THINGS FACEBOOK. IS IT THE NEXT WECHAT? LIVE FROM PEPPERDINE GRAZIADIO IN IRVINE, CALIFORNIA.

Recording together from our alma mater, Pepperdine University, in episode 032, we jump in on the latest news from our old friend, Facebook. This time around, it’s all about PRIVACY.  Zuckerberg says they want to move from a town square format to a smaller, living room scenario. This will have huge implications for the newsfeed, Facebook Messenger, and even Instagram Stories. With more scrutiny than ever from regulators in Washington D.C., security breaches and the never-ending pressure to reinvent, Facebook is pivoting fast.

Also, what’s all of this have to do with massive Chinese-based social platform, WeChat? Is Zuckerberg looking overseas for domination inspiration? We think Facebook is positioning itself to be the next super app by tying its messaging platforms together as they let slip a couple weeks back. Now, it is just a matter of time before this is monetized. These are signals to watch and Facebook is giving all the clues to what they are going to be next.

If you aren’t yet on Facebook or Instagram, this is the time to get involved: B2B, B2C, services, products, global, domestic - the next wave of innovation is coming and you want to be ready.

——

Links we reference in the show:

https://www.wired.com/story/zuckerberg-privacy-manifesto-questions/

https://www.cnbc.com/2019/03/07/zuckerberg-doesnt-know-yet-how-facebook-will-monetize-new-strategy.html

https://www.theverge.com/2019/3/7/18254717/facebook-instagram-whatsapp-regulation-antitrust-mark-zuckerberg-klobuchar-hawley-blumenthal

https://www.theverge.com/2019/3/7/18253547/facebook-zuckerberg-future-blog-post-redefining-reputation

https://www.foxbusiness.com/technology/facebook-privacy-pivot-a-china-type-move-trying-to-corner-the-free-world-cyber-guy

https://www.businessinsider.com/future-of-facebook-looks-like-china-wechat-2019-3

https://web.wechat.com/