digital marketing

046 | YOUR 2020 MARKETING STRATEGY GUIDE FROM SOCIAL CURRENCY

In this episode of the Social Currency podcast, we’ve prepared a list of six pillars for a rock solid 2020 marketing strategy. Digital is transcending the web and expanding into many aspects of the marketing funnel.

In this episode, we discuss:

  1. Double down on social media. It is playing a more powerful role in upper, mid and lower funnel and there is still opportunity in areas like video, going live and social influencer collaborations. If your brand isn’t there yet, it’s not too late.

  2. Digital continues to extend into new mediums. We’re seeing personalized digital experiences in Out of Home, retail environments and more. Think beyond mobile.

  3. Voice search is growing. Is your brand ready for zero click search? If Alexa only gives you one result, are you it?

  4. Storytelling is far stickier than facts. Build a narrative for your brand that people will remember. Two primary storytelling mediums we love are video & podcasting.

  5. Have a Point of View on world events, your industry, the future, social causes. But whatever you do, just don’t say woke.

  6. Build content with an audience-first approach. What are your consumers saying about you when you’re not in the room? Are there industry themes being discussed online that you can address? Respond to the needs, wants and interests of your audience and let your company agenda take a back seat.

Links we reference in the show:

https://medium.com/@shivagbhaskar/how-podcasts-became-so-popular-and-why-thats-a-good-thing-8c2ef4b27066

045 | FACEBOOK AND THE FUTURE. INTERVIEW WITH MARI SMITH, THE “QUEEN OF FACEBOOK.”

In this episode of the Social Currency podcast, we interview Facebook Queen, Mari Smith.

Mari is one of the world's leading social media thought leaders, consulting, speaking and offering online training to countless digital marketers.

Fast Company described Mari as, “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” Forbes named Mari as one of the top ten Social Media Influencers three years in a row.


We discuss:

  • Is Facebook only for old people?

  • What does “the future is private” actually mean?

  • 5G and AI’s impact on digital marketing.

  • Instagram hiding likes. What this means for Social Influencers.

  • How to weave organic, paid and retargeting together into a 1, 2, 3 punch on Facebook.

  • China and Tik Tok.

  • Is all of this the fault of the platform? Or is it us?

Links we reference in the show:

044 | MARY MEEKER'S FUTURE OF THE INTERNET - 2019 EDITION

In this episode of the Social Currency podcast, we discuss the infamous Mary Meeker Internet Trends Report.

Mary has become a staple at the annual Code Conference, running through insane amounts of data and research about the internet and technology adoption in rapid succession, PechaKucha (Machu Picchu?) Style (Japanese form of storytelling where you only speak for 20 seconds per slide with heavy use of visuals).

Who is Mary Meeker? She is an American venture capitalist and former Wall Street securities analyst. Her primary work is on Internet and new technologies and famously said “the internet has lots of upside.” She was a partner at the venture capital firm Kleiner Perkins until last year when she formed her own company, Bond Capital. In 2014, she was listed as the 77th most powerful woman in the world by Forbes. She has been producing the “Future of the Internet” reports since 1995.

We discuss:

  • Global internet user base. 

  • Subscription vs. free trial. 

  • Power of recommendation. 

  • Podcasting growth. 

  • Voice growth. 

  • eSports and social gaming. 

  • Data as the killer app. 

  • Splinternet. 

  • Cybersecurity and technology’s impact on healthcare. 

So. Much. Goodness.

Links we reference in the show are below:

Mary’s Presentation: https://www.youtube.com/watch?v=G_dwZB5h56E

Full Report: https://www.bondcap.com/#view/1

Recode Summary: https://www.vox.com/recode/2019/6/11/18651010/mary-meeker-internet-trends-report-slides-2019

043 | POWERING POSITIVE TRANSFORMATION THROUGH DISRUPTION. INTERVIEW WITH LINDSEY ROY, VP AND CMO OF HALLMARK.

On this episode of the Social Currency marketing podcast, we are joined by special guest, Lindsey Roy, Vice President and Chief Marketing Officer of Hallmark Greetings. We spend time talking through her powerful story, how she views personal and business transformation, the power of authenticity for a brand, how emotion can be a competitive advantage, and how Hallmark is maximizing social media to connect with true humanity. The power of positive can create change. Traditional businesses can stay true to who they are while going digital at the same time.

Find Lindsey Roy at:

https://www.instagram.com/lindseyroy26/

https://www.linkedin.com/in/lindseyroyofficial

http://www.lindseyroy.com


Learn more about Hallmark

https://www.hallmark.com