digital media

046 | YOUR 2020 MARKETING STRATEGY GUIDE FROM SOCIAL CURRENCY

In this episode of the Social Currency podcast, we’ve prepared a list of six pillars for a rock solid 2020 marketing strategy. Digital is transcending the web and expanding into many aspects of the marketing funnel.

In this episode, we discuss:

  1. Double down on social media. It is playing a more powerful role in upper, mid and lower funnel and there is still opportunity in areas like video, going live and social influencer collaborations. If your brand isn’t there yet, it’s not too late.

  2. Digital continues to extend into new mediums. We’re seeing personalized digital experiences in Out of Home, retail environments and more. Think beyond mobile.

  3. Voice search is growing. Is your brand ready for zero click search? If Alexa only gives you one result, are you it?

  4. Storytelling is far stickier than facts. Build a narrative for your brand that people will remember. Two primary storytelling mediums we love are video & podcasting.

  5. Have a Point of View on world events, your industry, the future, social causes. But whatever you do, just don’t say woke.

  6. Build content with an audience-first approach. What are your consumers saying about you when you’re not in the room? Are there industry themes being discussed online that you can address? Respond to the needs, wants and interests of your audience and let your company agenda take a back seat.

Links we reference in the show:

https://medium.com/@shivagbhaskar/how-podcasts-became-so-popular-and-why-thats-a-good-thing-8c2ef4b27066

045 | FACEBOOK AND THE FUTURE. INTERVIEW WITH MARI SMITH, THE “QUEEN OF FACEBOOK.”

In this episode of the Social Currency podcast, we interview Facebook Queen, Mari Smith.

Mari is one of the world's leading social media thought leaders, consulting, speaking and offering online training to countless digital marketers.

Fast Company described Mari as, “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” Forbes named Mari as one of the top ten Social Media Influencers three years in a row.


We discuss:

  • Is Facebook only for old people?

  • What does “the future is private” actually mean?

  • 5G and AI’s impact on digital marketing.

  • Instagram hiding likes. What this means for Social Influencers.

  • How to weave organic, paid and retargeting together into a 1, 2, 3 punch on Facebook.

  • China and Tik Tok.

  • Is all of this the fault of the platform? Or is it us?

Links we reference in the show:

043 | POWERING POSITIVE TRANSFORMATION THROUGH DISRUPTION. INTERVIEW WITH LINDSEY ROY, VP AND CMO OF HALLMARK.

On this episode of the Social Currency marketing podcast, we are joined by special guest, Lindsey Roy, Vice President and Chief Marketing Officer of Hallmark Greetings. We spend time talking through her powerful story, how she views personal and business transformation, the power of authenticity for a brand, how emotion can be a competitive advantage, and how Hallmark is maximizing social media to connect with true humanity. The power of positive can create change. Traditional businesses can stay true to who they are while going digital at the same time.

Find Lindsey Roy at:

https://www.instagram.com/lindseyroy26/

https://www.linkedin.com/in/lindseyroyofficial

http://www.lindseyroy.com


Learn more about Hallmark

https://www.hallmark.com

041 | MATTERS OF CYBER SECURITY. FEATURING KRISTINA LIBBY, EXPERT AND “THREAT MATRIX” PODCAST HOST.

In this episode of the Social Currency podcast, we interview “Threat Matrix” podcast host, former Microsoft PR lead and now NYU professor, Kristina Libby. Prepare for war. We hit on hidden agendas, the AI war, the responsibility of social platforms to combat fake news, and the line between PR and propaganda.  
In our discussion with Kristina, we touch on:

  • Cyber security and what we should all be doing now to protect ourselves

  • The responsibility of social platforms to combat fake news

  • The line between PR and propaganda

  • Winning the AI war

  • The future of social media

Links we reference in the show are below:

Where to find Kristina:

https://twitter.com/matrix_threat

https://twitter.com/KristinaLibby

Books Referenced in this Episode:

Traction: How Any Startup Can Achieve Explosive Customer Growth: https://amzn.to/2JfgD7s

LikeWar: The Weaponization of Social Media: https://amzn.to/2xnSPIY

Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy: https://amzn.to/2IWjxiG

Countdown to Zero Day: Stuxnet and the Launch of the World's First Digital Weapon: https://amzn.to/2FFBHTy

Forums & Sites Referenced in this Episode:

Nancy Pelosi Doctored Video: https://www.reddit.com/r/TechNewsToday/comments/bta9e0/a_doctored_video_of_nancy_pelosi_shows_social/

Twitterbots: Anatomy of a Propaganda Campaign: https://www.symantec.com/blogs/threat-intelligence/twitterbots-propaganda-disinformation

The Beginners Guide to Not Getting Hacked: https://www.dontclickonthat.com/

040 | INTERVIEW WITH THE QUEEN OF GEEK CULTURE, TRISHA HERSHBERGER, PART 2

We took a quick interlude to get you the quick update on WWDC from Apple, but back with Part 2 on Trisha Hershberger's take on the influencer lifestyle.

As a refresher, we had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture - Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. This is part 2 of that conversation.

We hit on a variety of topics including:

The digital content production process - how do things get made? Collaborations with brands and what it looks like when brands don’t do it right. The evolution of YouTube from ye olden days to today and what it means for creators and brands. Why the word “influencer” is so loaded and that ultimately it’s about respecting the creator. Geek culture and its metamorphosis over the past twenty years.

——

Links we reference in the show are below:

https://www.trishahershberger.com/

https://www.youtube.com/trishahershberger

https://twitter.com/thatgrltrish

https://www.instagram.com/thatgrltrish/

https://www.twitch.tv/trishahershberger

https://www.facebook.com/thatgrltrish/

https://contently.com/strategist/

https://en.wikipedia.org/wiki/Revenge_of_the_Nerds

https://www.amazon.com/Fables-Vol-2-Animal-Farm/dp/140120077X