episode

045 | FACEBOOK AND THE FUTURE. INTERVIEW WITH MARI SMITH, THE “QUEEN OF FACEBOOK.”

In this episode of the Social Currency podcast, we interview Facebook Queen, Mari Smith.

Mari is one of the world's leading social media thought leaders, consulting, speaking and offering online training to countless digital marketers.

Fast Company described Mari as, “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” Forbes named Mari as one of the top ten Social Media Influencers three years in a row.


We discuss:

  • Is Facebook only for old people?

  • What does “the future is private” actually mean?

  • 5G and AI’s impact on digital marketing.

  • Instagram hiding likes. What this means for Social Influencers.

  • How to weave organic, paid and retargeting together into a 1, 2, 3 punch on Facebook.

  • China and Tik Tok.

  • Is all of this the fault of the platform? Or is it us?

Links we reference in the show:

035 | 7 STEPS TO BUILDING YOUR PERSONAL BRAND

Developing your personal brand online is easier than you think and more important than ever. We outline the 7 steps to do just this in episode #35 of the Social Currency podcast.

  1. What is a personal brand?

  2. Why you need variations of your stump speech.

  3. Your point of view is what differentiates you.

  4. Focus on those you’re trying to attract. Forget the rest

  5. Partner with others and co-create content that adds value to others.

  6. There are lots of (free) tools. How to think about them in stages.

  7. Maintain even when you don’t “need” anything. Table touching.

Links we reference in the show are below:

Feedly news aggregator: https://feedly.com/i/welcome

Google alerts: https://www.google.com/alerts

How to Build a Personal Brand in 5 Steps (and Why Everyone Messes Up on Number 1): https://www.inc.com/nicolas-cole/how-to-build-a-personal-brand-in-5-steps-and-why-everyone-messes-up-on-number-1.html

5 Steps to Building Your Personal Brand From Scratch: https://www.entrepreneur.com/article/298513

031 | LIVE FROM THE 2019 SOCIAL MEDIA MARKETING WORLD CONFERENCE IN SAN DIEGO, CALIFORNIA

Just when we think we’ve got social media dialed, it changes on us. Unlike the internet, which often feels like a utility, social media platforms are living, breathing entities. They are run by people, respond to market changes, and are constantly evolving their functionality and algorithms. The Social Media Marketing World conference, held in San Diego, California, brings together over 100 social and digital marketing experts and really punched above its weight this year. In this podcast, we riff on what we learned AND the patterns we’re hearing. So much good stuff!

Our key takeaways:

  • Less than half of marketers report they’re using live video or Instagram/ Facebook stories in their content strategy, yet this is where organic reach and engagement are still alive and well. Do video now. Ephemeral is the new black! Huge opportunity here.

  • Vanity metrics are meaningless. Stop counting likes. Start listening (and participating) in conversations about your brand and focus on your core KPIs.

  • Show, don’t tell. Demonstrate your product or service visually. Then let your audience tell the story - on your behalf. Everyone is a reporter now. The power is in the hands of your customers. Make it easy.

  • Relationships are marketing. Focus on “micro-interactions.” Less is more, if it is meaningful. We explain the CARE model.

  • Craft your LinkedIn profile for the reader, not you. Don’t be myopic. What are you and/or your brand offering your audience?

  • Lastly, no one gave us an operating manualfor how to live in the era we do. This digital era. Experiment. Don’t be afraid to start today. It’s not too late. We are all figuring it out together!

Links  and people we reference in the show:

https://www.socialmediaexaminer.com/smmworld/

https://www.youtube.com/watch?v=PDHIyrfMl_U

https://twitter.com/mike_stelzner

https://twitter.com/briansolis

https://twitter.com/jessikaphillips

https://twitter.com/nicknimmin

https://twitter.com/eringarganking

https://twitter.com/derraleves

https://twitter.com/theadstrategist

https://twitter.com/greenarrowdigit

https://twitter.com/JohnNemoPR

030 | DIGITAL MEDIA SPEND JUST TOOK OVER, AMAZON GOES HOME SHOPPING, TIKTOK CLOCKS RAPID GROWTH

There is one constant in digital marketing. And it is change. In episode #30, we discuss three topics that all revolve around this ongoing pattern of change, growth and consolidation.

Up first is TikTok. If you haven’t heard of it, you will soon. The short video sharing app just reached 1 billion installs across iOS and Android, globally. In fact, in 2018, TikTok was the 4th most downloaded non-game app worldwide and the most downloaded non-game app in the US as of January 2019.

TikTok is owned by China-based company, ByteDance, who bought and consolidated lip-syncing app Musical.ly into TikTok. It’s demographic is largely gen Z with a large growing user base in India. While TikTok may not have yet made it into your annual digital strategy, it is one to watch.

Next, we discuss Amazon’s return to video as a content format aimed to sell` more product. Back in 2016, Amazon dabbled in video with their “Style Code Live” effort and now they return to video as a content strategy. Live video, reality show and celebrity guests like Heidi Klum and potentially Blake Lively will up the ante for the over 100 million Prime members offering exclusive content. 90% of Amazon’s product views result from searches within Amazon. Adding in this element of video is, no doubt, going to increase time on site and average spend per transaction. Amazon is on fire!

Last, we comment on how fast digital marketing spend has grown. In 2019, it will surpass traditional marketing spend for the first time (per eMarketer’s forecast) topping out at $129.3 billion in the US. We both recall when digital spend was lucky to earn a seat at the table, perhaps comprising 10 or 15% of the marketing budget. If spend is any measure of where attention is going, all eyes should be on digital marketing.

Key takeaways:

  1. Digital channels continue to grow, evolve and reinvent themselves. If you have a dollar to spend, put it on digital marketing.

  2. The connective tissue between content (video, in particular) and commerce grows tighter and we’ll see e-commerce players reap the rewards first.

  3. Keep your eyes on new platforms. TikTok is on the rise, and it is heavily influencing the under 25 demographic.

Links we reference in the show:

TikTok Surpasses One Billion Installs on the App Store and Google Play

Tik Tok settles with FTC on children’s data

Amazon launching a live-streaming video version of a home shopping network

US Digital Marketing Spend Beats Traditional For The First Time

029 | THE CURRENT STATE OF DIGITAL MARKETING - WITH MICHAEL STELZNER OF SOCIAL MEDIA EXAMINER

In episode #29 of the Social Currency podcast, we interview Michael Stelzner. Michael is a digital marketing leader and social media expert. He is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and the central character in The Journey, an episodic YouTube documentary.

It’s so refreshing to hear the perspective of someone who has studied and practiced content/ digital marketing for decades. Things change in this space at a fast clip and it’s tough to maintain perspective. Our discussion with Michael delves into his passion around video and the powerful tool inside our phones to capture footage and tell a story. He makes no bones about the fact that every company and brand should have a video strategy and if it’s not part of your mix, it needs to be. Not just because we can but because it draws our audiences closer to us as people. This is evidenced by his evolution from blogging to podcasting to video-based episodic storytelling as seen in The Journey.

Next, we delve into podcasting, why Spotify is making a big play here, and the length of time people are spending in this (not so new, but exploding) medium. Followed up by the green field opportunities that exist within Instagram- one of the final frontiers of “free” organic reach. That leads us into a discussion on social influencer marketing and his thoughts on finding influencers inside a company.

Be sure to check out the full interview.

Links to connect with Michael Stelzner are below: