influencer marketing

046 | YOUR 2020 MARKETING STRATEGY GUIDE FROM SOCIAL CURRENCY

In this episode of the Social Currency podcast, we’ve prepared a list of six pillars for a rock solid 2020 marketing strategy. Digital is transcending the web and expanding into many aspects of the marketing funnel.

In this episode, we discuss:

  1. Double down on social media. It is playing a more powerful role in upper, mid and lower funnel and there is still opportunity in areas like video, going live and social influencer collaborations. If your brand isn’t there yet, it’s not too late.

  2. Digital continues to extend into new mediums. We’re seeing personalized digital experiences in Out of Home, retail environments and more. Think beyond mobile.

  3. Voice search is growing. Is your brand ready for zero click search? If Alexa only gives you one result, are you it?

  4. Storytelling is far stickier than facts. Build a narrative for your brand that people will remember. Two primary storytelling mediums we love are video & podcasting.

  5. Have a Point of View on world events, your industry, the future, social causes. But whatever you do, just don’t say woke.

  6. Build content with an audience-first approach. What are your consumers saying about you when you’re not in the room? Are there industry themes being discussed online that you can address? Respond to the needs, wants and interests of your audience and let your company agenda take a back seat.

Links we reference in the show:

https://medium.com/@shivagbhaskar/how-podcasts-became-so-popular-and-why-thats-a-good-thing-8c2ef4b27066

041 | MATTERS OF CYBER SECURITY. FEATURING KRISTINA LIBBY, EXPERT AND “THREAT MATRIX” PODCAST HOST.

In this episode of the Social Currency podcast, we interview “Threat Matrix” podcast host, former Microsoft PR lead and now NYU professor, Kristina Libby. Prepare for war. We hit on hidden agendas, the AI war, the responsibility of social platforms to combat fake news, and the line between PR and propaganda.  
In our discussion with Kristina, we touch on:

  • Cyber security and what we should all be doing now to protect ourselves

  • The responsibility of social platforms to combat fake news

  • The line between PR and propaganda

  • Winning the AI war

  • The future of social media

Links we reference in the show are below:

Where to find Kristina:

https://twitter.com/matrix_threat

https://twitter.com/KristinaLibby

Books Referenced in this Episode:

Traction: How Any Startup Can Achieve Explosive Customer Growth: https://amzn.to/2JfgD7s

LikeWar: The Weaponization of Social Media: https://amzn.to/2xnSPIY

Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy: https://amzn.to/2IWjxiG

Countdown to Zero Day: Stuxnet and the Launch of the World's First Digital Weapon: https://amzn.to/2FFBHTy

Forums & Sites Referenced in this Episode:

Nancy Pelosi Doctored Video: https://www.reddit.com/r/TechNewsToday/comments/bta9e0/a_doctored_video_of_nancy_pelosi_shows_social/

Twitterbots: Anatomy of a Propaganda Campaign: https://www.symantec.com/blogs/threat-intelligence/twitterbots-propaganda-disinformation

The Beginners Guide to Not Getting Hacked: https://www.dontclickonthat.com/

040 | INTERVIEW WITH THE QUEEN OF GEEK CULTURE, TRISHA HERSHBERGER, PART 2

We took a quick interlude to get you the quick update on WWDC from Apple, but back with Part 2 on Trisha Hershberger's take on the influencer lifestyle.

As a refresher, we had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture - Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. This is part 2 of that conversation.

We hit on a variety of topics including:

The digital content production process - how do things get made? Collaborations with brands and what it looks like when brands don’t do it right. The evolution of YouTube from ye olden days to today and what it means for creators and brands. Why the word “influencer” is so loaded and that ultimately it’s about respecting the creator. Geek culture and its metamorphosis over the past twenty years.

——

Links we reference in the show are below:

https://www.trishahershberger.com/

https://www.youtube.com/trishahershberger

https://twitter.com/thatgrltrish

https://www.instagram.com/thatgrltrish/

https://www.twitch.tv/trishahershberger

https://www.facebook.com/thatgrltrish/

https://contently.com/strategist/

https://en.wikipedia.org/wiki/Revenge_of_the_Nerds

https://www.amazon.com/Fables-Vol-2-Animal-Farm/dp/140120077X

038 | INTERVIEW WITH THE QUEEN OF GEEK CULTURE, TRISHA HERSHBERGER, PART 1

We had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture- Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. We also cover a variety of topics including:

  1. The digital content production process- how do things get made?

  2. Collaborations with brands and what it looks like when brands don’t do it right.

  3. The evolution of YouTube from ye olden days to today and what it means for creators and brands.

  4. Why the word “influencer” is so loaded and that ultimately it’s about respecting the creator

  5. Geek culture and its metamorphosis over the past twenty years

Listen on YouTube:

https://youtu.be/OgXbHERCyoM

——

Links we reference in the show are below:

https://www.trishahershberger.com/

https://www.youtube.com/trishahershberger

https://twitter.com/thatgrltrish

https://www.instagram.com/thatgrltrish/

https://www.twitch.tv/trishahershberger

https://www.facebook.com/thatgrltrish/

https://contently.com/strategist/

https://en.wikipedia.org/wiki/Revenge_of_the_Nerds

https://www.amazon.com/Fables-Vol-2-Animal-Farm/dp/140120077X



035 | 7 STEPS TO BUILDING YOUR PERSONAL BRAND

Developing your personal brand online is easier than you think and more important than ever. We outline the 7 steps to do just this in episode #35 of the Social Currency podcast.

  1. What is a personal brand?

  2. Why you need variations of your stump speech.

  3. Your point of view is what differentiates you.

  4. Focus on those you’re trying to attract. Forget the rest

  5. Partner with others and co-create content that adds value to others.

  6. There are lots of (free) tools. How to think about them in stages.

  7. Maintain even when you don’t “need” anything. Table touching.

Links we reference in the show are below:

Feedly news aggregator: https://feedly.com/i/welcome

Google alerts: https://www.google.com/alerts

How to Build a Personal Brand in 5 Steps (and Why Everyone Messes Up on Number 1): https://www.inc.com/nicolas-cole/how-to-build-a-personal-brand-in-5-steps-and-why-everyone-messes-up-on-number-1.html

5 Steps to Building Your Personal Brand From Scratch: https://www.entrepreneur.com/article/298513