linkedin

042 | CONNECTING ON LINKEDIN - AN INTERVIEW WITH AMANDA ROST OF LINKEDIN

Amanda Rost joined the Social Currency show and shared her insights on working at the social media, job hunting juggernaut: LinkedIn. We discuss the platform’s mission to raise global GDP and create economic opportunity for everyone. We also touch on how LinkedIn has been successful because of its purposeful steady growth, unreliance on ads for revenue and higher order mission. Could this be the last frontier of “safe” social media spaces? Check out our discussion in episode #42 of Social Currency.

Links we reference in the show are below:

https://www.linkedin.com/in/amandarost/

https://twitter.com/amanda_rost

https://airtable.com/

https://www.linkedin.com/in/leelasrinivasan/

Books we reference in the show are below:

The Big Picture: On the Origins of Life, Meaning, and the Universe Itself

https://amzn.to/2L5TYxZ

The Order of Time

https://amzn.to/2XzcPrR

Tools for Thought: The History and Future of Mind-Expanding Technology

https://amzn.to/2L7jbb7

035 | 7 STEPS TO BUILDING YOUR PERSONAL BRAND

Developing your personal brand online is easier than you think and more important than ever. We outline the 7 steps to do just this in episode #35 of the Social Currency podcast.

  1. What is a personal brand?

  2. Why you need variations of your stump speech.

  3. Your point of view is what differentiates you.

  4. Focus on those you’re trying to attract. Forget the rest

  5. Partner with others and co-create content that adds value to others.

  6. There are lots of (free) tools. How to think about them in stages.

  7. Maintain even when you don’t “need” anything. Table touching.

Links we reference in the show are below:

Feedly news aggregator: https://feedly.com/i/welcome

Google alerts: https://www.google.com/alerts

How to Build a Personal Brand in 5 Steps (and Why Everyone Messes Up on Number 1): https://www.inc.com/nicolas-cole/how-to-build-a-personal-brand-in-5-steps-and-why-everyone-messes-up-on-number-1.html

5 Steps to Building Your Personal Brand From Scratch: https://www.entrepreneur.com/article/298513

031 | LIVE FROM THE 2019 SOCIAL MEDIA MARKETING WORLD CONFERENCE IN SAN DIEGO, CALIFORNIA

Just when we think we’ve got social media dialed, it changes on us. Unlike the internet, which often feels like a utility, social media platforms are living, breathing entities. They are run by people, respond to market changes, and are constantly evolving their functionality and algorithms. The Social Media Marketing World conference, held in San Diego, California, brings together over 100 social and digital marketing experts and really punched above its weight this year. In this podcast, we riff on what we learned AND the patterns we’re hearing. So much good stuff!

Our key takeaways:

  • Less than half of marketers report they’re using live video or Instagram/ Facebook stories in their content strategy, yet this is where organic reach and engagement are still alive and well. Do video now. Ephemeral is the new black! Huge opportunity here.

  • Vanity metrics are meaningless. Stop counting likes. Start listening (and participating) in conversations about your brand and focus on your core KPIs.

  • Show, don’t tell. Demonstrate your product or service visually. Then let your audience tell the story - on your behalf. Everyone is a reporter now. The power is in the hands of your customers. Make it easy.

  • Relationships are marketing. Focus on “micro-interactions.” Less is more, if it is meaningful. We explain the CARE model.

  • Craft your LinkedIn profile for the reader, not you. Don’t be myopic. What are you and/or your brand offering your audience?

  • Lastly, no one gave us an operating manualfor how to live in the era we do. This digital era. Experiment. Don’t be afraid to start today. It’s not too late. We are all figuring it out together!

Links  and people we reference in the show:

https://www.socialmediaexaminer.com/smmworld/

https://www.youtube.com/watch?v=PDHIyrfMl_U

https://twitter.com/mike_stelzner

https://twitter.com/briansolis

https://twitter.com/jessikaphillips

https://twitter.com/nicknimmin

https://twitter.com/eringarganking

https://twitter.com/derraleves

https://twitter.com/theadstrategist

https://twitter.com/greenarrowdigit

https://twitter.com/JohnNemoPR