marketing budget

036 | FACEBOOK’S FUTURE PLANS REVEALED! EVERYTHING YOU NEED TO KNOW FROM F8

Facebook just held its annual developer conference, F8. Mark Zuckerberg made some radical announcements about the changing face of the largest social media platform on the planet, changes that will impact our personal and professional lives online.

We cover the six principles Zuck shares in this week’s episode as well as our feedback on their true impact to your business strategy. The six principles include:

  1. Private interactions

  2. Encryption

  3. Reduced permanence

  4. Safety

  5. Interoperability

  6. Secure data storage

Also, announced were a few sexy upgrades to Instagram and we end with a touch on VR, with the new Oculus Quest, vs AR, and where we think these technologies are useful in the near future.

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Links we reference in the show are below:

https://venturebeat.com/2019/05/02/everything-facebook-announced-at-f8-2019/

https://techcrunch.com/2019/05/02/takeaways-from-f8-and-facebooks-next-phase/

https://www.theverge.com/2019/4/30/18524068/facebook-f8-2019-keynote-highlights-summary-news-feed-messenger-instagram-oculus

033 | GLOBAL INFLUENCER MARKETING 2019 REPORT BY EMARKETER: OUR POV

We love eMarketer’s in-depth reports on all things digital marketing. In this episode, we discuss the highlights from this 18 page report on the podcast. Big thanks to Debra Aho Williamson for including Jess in the interviews and research.

Instagram is hitting it out of the park across so many vectors. Influencers is yet another one. According to eMarketer’s research, the fleeting nature of Instagram stories combined with the ability to include outbound links is hugely attractive for both brands and influencers. If your influencer program is not leveraging both the Instagram feed and stories platforms, it should.

The rise of “tiering” of influencers has also caught our attention. With celebrity influencers losing credibility with audiences and inflating their follower counts, many brands are turning to microinfluencers and nanoinfluencers. Are you a nanoinfluencer? Find out in the podcast?

Budgets are growing, both in whole number spend and as a percentage of the overall marketing mix. 31% of marketers say that they are increasing focus on influencer marketing. A quote from the report:

At Qualcomm, it’s still a very small percentage of the overall marketing and PR budget,” said Jessica Jensen, the company’s global director of digital marketing and strategy. “But because there is enough interest in it, and an awareness that it’s not going to go away, there will likely be additional budget.

So much more in this in-depth report on all things influencers. Listen to episode #33 to get our POV.

Links we reference in the show are below:
Intro to report and link to buy: https://www.emarketer.com/content/global-influencer-marketing-2019

eMarketer’s Podcast with highlights from the report: https://www.emarketer.com/content/podcast-influencer-marketing-stories-fraud-and-microinfluencers