podcast

044 | MARY MEEKER'S FUTURE OF THE INTERNET - 2019 EDITION

In this episode of the Social Currency podcast, we discuss the infamous Mary Meeker Internet Trends Report.

Mary has become a staple at the annual Code Conference, running through insane amounts of data and research about the internet and technology adoption in rapid succession, PechaKucha (Machu Picchu?) Style (Japanese form of storytelling where you only speak for 20 seconds per slide with heavy use of visuals).

Who is Mary Meeker? She is an American venture capitalist and former Wall Street securities analyst. Her primary work is on Internet and new technologies and famously said “the internet has lots of upside.” She was a partner at the venture capital firm Kleiner Perkins until last year when she formed her own company, Bond Capital. In 2014, she was listed as the 77th most powerful woman in the world by Forbes. She has been producing the “Future of the Internet” reports since 1995.

We discuss:

  • Global internet user base. 

  • Subscription vs. free trial. 

  • Power of recommendation. 

  • Podcasting growth. 

  • Voice growth. 

  • eSports and social gaming. 

  • Data as the killer app. 

  • Splinternet. 

  • Cybersecurity and technology’s impact on healthcare. 

So. Much. Goodness.

Links we reference in the show are below:

Mary’s Presentation: https://www.youtube.com/watch?v=G_dwZB5h56E

Full Report: https://www.bondcap.com/#view/1

Recode Summary: https://www.vox.com/recode/2019/6/11/18651010/mary-meeker-internet-trends-report-slides-2019

041 | MATTERS OF CYBER SECURITY. FEATURING KRISTINA LIBBY, EXPERT AND “THREAT MATRIX” PODCAST HOST.

In this episode of the Social Currency podcast, we interview “Threat Matrix” podcast host, former Microsoft PR lead and now NYU professor, Kristina Libby. Prepare for war. We hit on hidden agendas, the AI war, the responsibility of social platforms to combat fake news, and the line between PR and propaganda.  
In our discussion with Kristina, we touch on:

  • Cyber security and what we should all be doing now to protect ourselves

  • The responsibility of social platforms to combat fake news

  • The line between PR and propaganda

  • Winning the AI war

  • The future of social media

Links we reference in the show are below:

Where to find Kristina:

https://twitter.com/matrix_threat

https://twitter.com/KristinaLibby

Books Referenced in this Episode:

Traction: How Any Startup Can Achieve Explosive Customer Growth: https://amzn.to/2JfgD7s

LikeWar: The Weaponization of Social Media: https://amzn.to/2xnSPIY

Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy: https://amzn.to/2IWjxiG

Countdown to Zero Day: Stuxnet and the Launch of the World's First Digital Weapon: https://amzn.to/2FFBHTy

Forums & Sites Referenced in this Episode:

Nancy Pelosi Doctored Video: https://www.reddit.com/r/TechNewsToday/comments/bta9e0/a_doctored_video_of_nancy_pelosi_shows_social/

Twitterbots: Anatomy of a Propaganda Campaign: https://www.symantec.com/blogs/threat-intelligence/twitterbots-propaganda-disinformation

The Beginners Guide to Not Getting Hacked: https://www.dontclickonthat.com/

040 | INTERVIEW WITH THE QUEEN OF GEEK CULTURE, TRISHA HERSHBERGER, PART 2

We took a quick interlude to get you the quick update on WWDC from Apple, but back with Part 2 on Trisha Hershberger's take on the influencer lifestyle.

As a refresher, we had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture - Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. This is part 2 of that conversation.

We hit on a variety of topics including:

The digital content production process - how do things get made? Collaborations with brands and what it looks like when brands don’t do it right. The evolution of YouTube from ye olden days to today and what it means for creators and brands. Why the word “influencer” is so loaded and that ultimately it’s about respecting the creator. Geek culture and its metamorphosis over the past twenty years.

——

Links we reference in the show are below:

https://www.trishahershberger.com/

https://www.youtube.com/trishahershberger

https://twitter.com/thatgrltrish

https://www.instagram.com/thatgrltrish/

https://www.twitch.tv/trishahershberger

https://www.facebook.com/thatgrltrish/

https://contently.com/strategist/

https://en.wikipedia.org/wiki/Revenge_of_the_Nerds

https://www.amazon.com/Fables-Vol-2-Animal-Farm/dp/140120077X

037 | 5G. CHANGING THE FACE OF MARKETING, FEATURING MIRUM AGENCY EXEC, GREG CROCKART.

We sat down with Greg Crockart, Business Director for the Mirum Agency (part of the Wunderman Thompson group), to get his thoughts on three hot topics. Artificial Intelligence, 5G and privacy are not just impacting the tech industry, but will drastically change the way marketers do their jobs. We are entering a transformative time in the marketing and advertising space. Greg shares his perspective on:

  1. In-store experiences merging with digital and getting ever so personal.

  2. Out-of-home advertising becoming customized by micro-demographic changes within different dayparts and updating in real-time.

  3. Addressing privacy, not as an afterthought but, as a fundamental issue built in from the start.

  4. Sources of inspiration for marketers and creative thinkers.

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Links we reference in the show are below:

Mirum: https://www.mirumagency.com/en/home

Wunderman Thompson: https://www.wundermanthompson.com/

5G FAQs: https://www.qualcomm.com/invention/5g/what-is-5g

Google I/O 2019: https://www.youtube.com/watch?v=TQSaPsKHPqs&feature=youtu.be&t=1813

The Creative Brain: https://www.netflix.com/title/81090128

Why Buddhism is True: https://www.amazon.com/Why-Buddhism-True-Philosophy-Enlightenment/dp/1439195455

The Register: https://www.theregister.co.uk/

The Drum: https://www.thedrum.com/us

Scott Galloway: https://twitter.com/profgalloway

Greg Crockart: https://twitter.com/gregcroc or https://www.linkedin.com/in/gregcrockart/

036 | FACEBOOK’S FUTURE PLANS REVEALED! EVERYTHING YOU NEED TO KNOW FROM F8

Facebook just held its annual developer conference, F8. Mark Zuckerberg made some radical announcements about the changing face of the largest social media platform on the planet, changes that will impact our personal and professional lives online.

We cover the six principles Zuck shares in this week’s episode as well as our feedback on their true impact to your business strategy. The six principles include:

  1. Private interactions

  2. Encryption

  3. Reduced permanence

  4. Safety

  5. Interoperability

  6. Secure data storage

Also, announced were a few sexy upgrades to Instagram and we end with a touch on VR, with the new Oculus Quest, vs AR, and where we think these technologies are useful in the near future.

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Links we reference in the show are below:

https://venturebeat.com/2019/05/02/everything-facebook-announced-at-f8-2019/

https://techcrunch.com/2019/05/02/takeaways-from-f8-and-facebooks-next-phase/

https://www.theverge.com/2019/4/30/18524068/facebook-f8-2019-keynote-highlights-summary-news-feed-messenger-instagram-oculus