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046 | YOUR 2020 MARKETING STRATEGY GUIDE FROM SOCIAL CURRENCY

In this episode of the Social Currency podcast, we’ve prepared a list of six pillars for a rock solid 2020 marketing strategy. Digital is transcending the web and expanding into many aspects of the marketing funnel.

In this episode, we discuss:

  1. Double down on social media. It is playing a more powerful role in upper, mid and lower funnel and there is still opportunity in areas like video, going live and social influencer collaborations. If your brand isn’t there yet, it’s not too late.

  2. Digital continues to extend into new mediums. We’re seeing personalized digital experiences in Out of Home, retail environments and more. Think beyond mobile.

  3. Voice search is growing. Is your brand ready for zero click search? If Alexa only gives you one result, are you it?

  4. Storytelling is far stickier than facts. Build a narrative for your brand that people will remember. Two primary storytelling mediums we love are video & podcasting.

  5. Have a Point of View on world events, your industry, the future, social causes. But whatever you do, just don’t say woke.

  6. Build content with an audience-first approach. What are your consumers saying about you when you’re not in the room? Are there industry themes being discussed online that you can address? Respond to the needs, wants and interests of your audience and let your company agenda take a back seat.

Links we reference in the show:

https://medium.com/@shivagbhaskar/how-podcasts-became-so-popular-and-why-thats-a-good-thing-8c2ef4b27066

042 | CONNECTING ON LINKEDIN - AN INTERVIEW WITH AMANDA ROST OF LINKEDIN

Amanda Rost joined the Social Currency show and shared her insights on working at the social media, job hunting juggernaut: LinkedIn. We discuss the platform’s mission to raise global GDP and create economic opportunity for everyone. We also touch on how LinkedIn has been successful because of its purposeful steady growth, unreliance on ads for revenue and higher order mission. Could this be the last frontier of “safe” social media spaces? Check out our discussion in episode #42 of Social Currency.

Links we reference in the show are below:

https://www.linkedin.com/in/amandarost/

https://twitter.com/amanda_rost

https://airtable.com/

https://www.linkedin.com/in/leelasrinivasan/

Books we reference in the show are below:

The Big Picture: On the Origins of Life, Meaning, and the Universe Itself

https://amzn.to/2L5TYxZ

The Order of Time

https://amzn.to/2XzcPrR

Tools for Thought: The History and Future of Mind-Expanding Technology

https://amzn.to/2L7jbb7