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036 | FACEBOOK’S FUTURE PLANS REVEALED! EVERYTHING YOU NEED TO KNOW FROM F8

Facebook just held its annual developer conference, F8. Mark Zuckerberg made some radical announcements about the changing face of the largest social media platform on the planet, changes that will impact our personal and professional lives online.

We cover the six principles Zuck shares in this week’s episode as well as our feedback on their true impact to your business strategy. The six principles include:

  1. Private interactions

  2. Encryption

  3. Reduced permanence

  4. Safety

  5. Interoperability

  6. Secure data storage

Also, announced were a few sexy upgrades to Instagram and we end with a touch on VR, with the new Oculus Quest, vs AR, and where we think these technologies are useful in the near future.

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Links we reference in the show are below:

https://venturebeat.com/2019/05/02/everything-facebook-announced-at-f8-2019/

https://techcrunch.com/2019/05/02/takeaways-from-f8-and-facebooks-next-phase/

https://www.theverge.com/2019/4/30/18524068/facebook-f8-2019-keynote-highlights-summary-news-feed-messenger-instagram-oculus

032 | ALL THINGS FACEBOOK. IS IT THE NEXT WECHAT? LIVE FROM PEPPERDINE GRAZIADIO IN IRVINE, CALIFORNIA.

Recording together from our alma mater, Pepperdine University, in episode 032, we jump in on the latest news from our old friend, Facebook. This time around, it’s all about PRIVACY.  Zuckerberg says they want to move from a town square format to a smaller, living room scenario. This will have huge implications for the newsfeed, Facebook Messenger, and even Instagram Stories. With more scrutiny than ever from regulators in Washington D.C., security breaches and the never-ending pressure to reinvent, Facebook is pivoting fast.

Also, what’s all of this have to do with massive Chinese-based social platform, WeChat? Is Zuckerberg looking overseas for domination inspiration? We think Facebook is positioning itself to be the next super app by tying its messaging platforms together as they let slip a couple weeks back. Now, it is just a matter of time before this is monetized. These are signals to watch and Facebook is giving all the clues to what they are going to be next.

If you aren’t yet on Facebook or Instagram, this is the time to get involved: B2B, B2C, services, products, global, domestic - the next wave of innovation is coming and you want to be ready.

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Links we reference in the show:

https://www.wired.com/story/zuckerberg-privacy-manifesto-questions/

https://www.cnbc.com/2019/03/07/zuckerberg-doesnt-know-yet-how-facebook-will-monetize-new-strategy.html

https://www.theverge.com/2019/3/7/18254717/facebook-instagram-whatsapp-regulation-antitrust-mark-zuckerberg-klobuchar-hawley-blumenthal

https://www.theverge.com/2019/3/7/18253547/facebook-zuckerberg-future-blog-post-redefining-reputation

https://www.foxbusiness.com/technology/facebook-privacy-pivot-a-china-type-move-trying-to-corner-the-free-world-cyber-guy

https://www.businessinsider.com/future-of-facebook-looks-like-china-wechat-2019-3

https://web.wechat.com/

031 | LIVE FROM THE 2019 SOCIAL MEDIA MARKETING WORLD CONFERENCE IN SAN DIEGO, CALIFORNIA

Just when we think we’ve got social media dialed, it changes on us. Unlike the internet, which often feels like a utility, social media platforms are living, breathing entities. They are run by people, respond to market changes, and are constantly evolving their functionality and algorithms. The Social Media Marketing World conference, held in San Diego, California, brings together over 100 social and digital marketing experts and really punched above its weight this year. In this podcast, we riff on what we learned AND the patterns we’re hearing. So much good stuff!

Our key takeaways:

  • Less than half of marketers report they’re using live video or Instagram/ Facebook stories in their content strategy, yet this is where organic reach and engagement are still alive and well. Do video now. Ephemeral is the new black! Huge opportunity here.

  • Vanity metrics are meaningless. Stop counting likes. Start listening (and participating) in conversations about your brand and focus on your core KPIs.

  • Show, don’t tell. Demonstrate your product or service visually. Then let your audience tell the story - on your behalf. Everyone is a reporter now. The power is in the hands of your customers. Make it easy.

  • Relationships are marketing. Focus on “micro-interactions.” Less is more, if it is meaningful. We explain the CARE model.

  • Craft your LinkedIn profile for the reader, not you. Don’t be myopic. What are you and/or your brand offering your audience?

  • Lastly, no one gave us an operating manualfor how to live in the era we do. This digital era. Experiment. Don’t be afraid to start today. It’s not too late. We are all figuring it out together!

Links  and people we reference in the show:

https://www.socialmediaexaminer.com/smmworld/

https://www.youtube.com/watch?v=PDHIyrfMl_U

https://twitter.com/mike_stelzner

https://twitter.com/briansolis

https://twitter.com/jessikaphillips

https://twitter.com/nicknimmin

https://twitter.com/eringarganking

https://twitter.com/derraleves

https://twitter.com/theadstrategist

https://twitter.com/greenarrowdigit

https://twitter.com/JohnNemoPR

029 | THE CURRENT STATE OF DIGITAL MARKETING - WITH MICHAEL STELZNER OF SOCIAL MEDIA EXAMINER

In episode #29 of the Social Currency podcast, we interview Michael Stelzner. Michael is a digital marketing leader and social media expert. He is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and the central character in The Journey, an episodic YouTube documentary.

It’s so refreshing to hear the perspective of someone who has studied and practiced content/ digital marketing for decades. Things change in this space at a fast clip and it’s tough to maintain perspective. Our discussion with Michael delves into his passion around video and the powerful tool inside our phones to capture footage and tell a story. He makes no bones about the fact that every company and brand should have a video strategy and if it’s not part of your mix, it needs to be. Not just because we can but because it draws our audiences closer to us as people. This is evidenced by his evolution from blogging to podcasting to video-based episodic storytelling as seen in The Journey.

Next, we delve into podcasting, why Spotify is making a big play here, and the length of time people are spending in this (not so new, but exploding) medium. Followed up by the green field opportunities that exist within Instagram- one of the final frontiers of “free” organic reach. That leads us into a discussion on social influencer marketing and his thoughts on finding influencers inside a company.

Be sure to check out the full interview.

Links to connect with Michael Stelzner are below:

026 | Facebook Fuses Messenger, Instagram, WhatsApp. Plus, Digital Minimalism.

Kicking off 2019 with our first episode of season two of the Social Currency podcast. So happy to be back!

In episode #26 of the Social Currency Show, we tackle news across three topics. First up is Facebook’s announcement that they are planning to integrate their three messaging platforms across Facebook Messenger, Instagram and WhatsApp. We discuss the pros & cons of this seemingly boring infrastructure change. Could there be something deeper going on?

Next, we dig into WhatsApp’s decision to limit the number of groups we can forward a message from 256 to 5. Wow! A proactive move to limit fake news. Or is it? These two announcements came out within two weeks of each other. How much of this is about business growth and evolving advertising models?

Lastly, we take the “attention economy” discussion over to a new book by Dr. Cal Newport called Digital Minimalism. For many of us, our digital lives are taking over. How do we reclaim control? How do we compartmentalize the amount of time we spend on social media and use it for good regardless of the aforementioned platform changes? Dr. Newport calls it the art of attention management. We call it fascinating.

Listen now to hear the full discussion.

Sources:

Messaging integration: https://www.cnn.com/2019/01/25/tech/facebook-integrating-whatsapp-instagram-messenger/index.html

WhatsApp limiting virality: https://www.recode.net/2019/1/25/18197002/whatsapp-message-limit-fake-news-facebook-twitter

Digital minimalism: https://affordanything.com/176-digital-minimalism-cal-newport/

Cal Newport bio: http://calnewport.com/about/