039 | The Apple WWDC Breakdown

In this episode of the Social Currency podcast, we discuss our thoughts on Apple’s recent Worldwide Developer Conference aka WWDC.

We cover all our thoughts on the new software announcements for iPhone (Dark Mode!), iPad, Apple Watch, the shiny cheese-gratery Mac Pro, privacy and the death of iTunes.

With device sales slipping in the US, Apple is focusing fast on their software and services business to provide the future platform for growth.

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Links to articles discussed in the show:

https://www.popsci.com/ios13-new-features#page-3

https://www.nytimes.com/2019/06/03/technology/wwdc-apple.html

038 | INTERVIEW WITH THE QUEEN OF GEEK CULTURE, TRISHA HERSHBERGER, PART 1

We had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture- Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. We also cover a variety of topics including:

  1. The digital content production process- how do things get made?

  2. Collaborations with brands and what it looks like when brands don’t do it right.

  3. The evolution of YouTube from ye olden days to today and what it means for creators and brands.

  4. Why the word “influencer” is so loaded and that ultimately it’s about respecting the creator

  5. Geek culture and its metamorphosis over the past twenty years

Listen on YouTube:

https://youtu.be/OgXbHERCyoM

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Links we reference in the show are below:

https://www.trishahershberger.com/

https://www.youtube.com/trishahershberger

https://twitter.com/thatgrltrish

https://www.instagram.com/thatgrltrish/

https://www.twitch.tv/trishahershberger

https://www.facebook.com/thatgrltrish/

https://contently.com/strategist/

https://en.wikipedia.org/wiki/Revenge_of_the_Nerds

https://www.amazon.com/Fables-Vol-2-Animal-Farm/dp/140120077X



037 | 5G. CHANGING THE FACE OF MARKETING, FEATURING MIRUM AGENCY EXEC, GREG CROCKART.

We sat down with Greg Crockart, Business Director for the Mirum Agency (part of the Wunderman Thompson group), to get his thoughts on three hot topics. Artificial Intelligence, 5G and privacy are not just impacting the tech industry, but will drastically change the way marketers do their jobs. We are entering a transformative time in the marketing and advertising space. Greg shares his perspective on:

  1. In-store experiences merging with digital and getting ever so personal.

  2. Out-of-home advertising becoming customized by micro-demographic changes within different dayparts and updating in real-time.

  3. Addressing privacy, not as an afterthought but, as a fundamental issue built in from the start.

  4. Sources of inspiration for marketers and creative thinkers.

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Links we reference in the show are below:

Mirum: https://www.mirumagency.com/en/home

Wunderman Thompson: https://www.wundermanthompson.com/

5G FAQs: https://www.qualcomm.com/invention/5g/what-is-5g

Google I/O 2019: https://www.youtube.com/watch?v=TQSaPsKHPqs&feature=youtu.be&t=1813

The Creative Brain: https://www.netflix.com/title/81090128

Why Buddhism is True: https://www.amazon.com/Why-Buddhism-True-Philosophy-Enlightenment/dp/1439195455

The Register: https://www.theregister.co.uk/

The Drum: https://www.thedrum.com/us

Scott Galloway: https://twitter.com/profgalloway

Greg Crockart: https://twitter.com/gregcroc or https://www.linkedin.com/in/gregcrockart/

036 | FACEBOOK’S FUTURE PLANS REVEALED! EVERYTHING YOU NEED TO KNOW FROM F8

Facebook just held its annual developer conference, F8. Mark Zuckerberg made some radical announcements about the changing face of the largest social media platform on the planet, changes that will impact our personal and professional lives online.

We cover the six principles Zuck shares in this week’s episode as well as our feedback on their true impact to your business strategy. The six principles include:

  1. Private interactions

  2. Encryption

  3. Reduced permanence

  4. Safety

  5. Interoperability

  6. Secure data storage

Also, announced were a few sexy upgrades to Instagram and we end with a touch on VR, with the new Oculus Quest, vs AR, and where we think these technologies are useful in the near future.

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Links we reference in the show are below:

https://venturebeat.com/2019/05/02/everything-facebook-announced-at-f8-2019/

https://techcrunch.com/2019/05/02/takeaways-from-f8-and-facebooks-next-phase/

https://www.theverge.com/2019/4/30/18524068/facebook-f8-2019-keynote-highlights-summary-news-feed-messenger-instagram-oculus

035 | 7 STEPS TO BUILDING YOUR PERSONAL BRAND

Developing your personal brand online is easier than you think and more important than ever. We outline the 7 steps to do just this in episode #35 of the Social Currency podcast.

  1. What is a personal brand?

  2. Why you need variations of your stump speech.

  3. Your point of view is what differentiates you.

  4. Focus on those you’re trying to attract. Forget the rest

  5. Partner with others and co-create content that adds value to others.

  6. There are lots of (free) tools. How to think about them in stages.

  7. Maintain even when you don’t “need” anything. Table touching.

Links we reference in the show are below:

Feedly news aggregator: https://feedly.com/i/welcome

Google alerts: https://www.google.com/alerts

How to Build a Personal Brand in 5 Steps (and Why Everyone Messes Up on Number 1): https://www.inc.com/nicolas-cole/how-to-build-a-personal-brand-in-5-steps-and-why-everyone-messes-up-on-number-1.html

5 Steps to Building Your Personal Brand From Scratch: https://www.entrepreneur.com/article/298513