041 | MATTERS OF CYBER SECURITY. FEATURING KRISTINA LIBBY, EXPERT AND “THREAT MATRIX” PODCAST HOST.

In this episode of the Social Currency podcast, we interview “Threat Matrix” podcast host, former Microsoft PR lead and now NYU professor, Kristina Libby. Prepare for war. We hit on hidden agendas, the AI war, the responsibility of social platforms to combat fake news, and the line between PR and propaganda.  
In our discussion with Kristina, we touch on:

  • Cyber security and what we should all be doing now to protect ourselves

  • The responsibility of social platforms to combat fake news

  • The line between PR and propaganda

  • Winning the AI war

  • The future of social media

Links we reference in the show are below:

Where to find Kristina:

https://twitter.com/matrix_threat

https://twitter.com/KristinaLibby

Books Referenced in this Episode:

Traction: How Any Startup Can Achieve Explosive Customer Growth: https://amzn.to/2JfgD7s

LikeWar: The Weaponization of Social Media: https://amzn.to/2xnSPIY

Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy: https://amzn.to/2IWjxiG

Countdown to Zero Day: Stuxnet and the Launch of the World's First Digital Weapon: https://amzn.to/2FFBHTy

Forums & Sites Referenced in this Episode:

Nancy Pelosi Doctored Video: https://www.reddit.com/r/TechNewsToday/comments/bta9e0/a_doctored_video_of_nancy_pelosi_shows_social/

Twitterbots: Anatomy of a Propaganda Campaign: https://www.symantec.com/blogs/threat-intelligence/twitterbots-propaganda-disinformation

The Beginners Guide to Not Getting Hacked: https://www.dontclickonthat.com/

040 | INTERVIEW WITH THE QUEEN OF GEEK CULTURE, TRISHA HERSHBERGER, PART 2

We took a quick interlude to get you the quick update on WWDC from Apple, but back with Part 2 on Trisha Hershberger's take on the influencer lifestyle.

As a refresher, we had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture - Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. This is part 2 of that conversation.

We hit on a variety of topics including:

The digital content production process - how do things get made? Collaborations with brands and what it looks like when brands don’t do it right. The evolution of YouTube from ye olden days to today and what it means for creators and brands. Why the word “influencer” is so loaded and that ultimately it’s about respecting the creator. Geek culture and its metamorphosis over the past twenty years.

——

Links we reference in the show are below:

https://www.trishahershberger.com/

https://www.youtube.com/trishahershberger

https://twitter.com/thatgrltrish

https://www.instagram.com/thatgrltrish/

https://www.twitch.tv/trishahershberger

https://www.facebook.com/thatgrltrish/

https://contently.com/strategist/

https://en.wikipedia.org/wiki/Revenge_of_the_Nerds

https://www.amazon.com/Fables-Vol-2-Animal-Farm/dp/140120077X

039 | The Apple WWDC Breakdown

In this episode of the Social Currency podcast, we discuss our thoughts on Apple’s recent Worldwide Developer Conference aka WWDC.

We cover all our thoughts on the new software announcements for iPhone (Dark Mode!), iPad, Apple Watch, the shiny cheese-gratery Mac Pro, privacy and the death of iTunes.

With device sales slipping in the US, Apple is focusing fast on their software and services business to provide the future platform for growth.

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Links to articles discussed in the show:

https://www.popsci.com/ios13-new-features#page-3

https://www.nytimes.com/2019/06/03/technology/wwdc-apple.html

038 | INTERVIEW WITH THE QUEEN OF GEEK CULTURE, TRISHA HERSHBERGER, PART 1

We had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture- Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. We also cover a variety of topics including:

  1. The digital content production process- how do things get made?

  2. Collaborations with brands and what it looks like when brands don’t do it right.

  3. The evolution of YouTube from ye olden days to today and what it means for creators and brands.

  4. Why the word “influencer” is so loaded and that ultimately it’s about respecting the creator

  5. Geek culture and its metamorphosis over the past twenty years

Listen on YouTube:

https://youtu.be/OgXbHERCyoM

——

Links we reference in the show are below:

https://www.trishahershberger.com/

https://www.youtube.com/trishahershberger

https://twitter.com/thatgrltrish

https://www.instagram.com/thatgrltrish/

https://www.twitch.tv/trishahershberger

https://www.facebook.com/thatgrltrish/

https://contently.com/strategist/

https://en.wikipedia.org/wiki/Revenge_of_the_Nerds

https://www.amazon.com/Fables-Vol-2-Animal-Farm/dp/140120077X



037 | 5G. CHANGING THE FACE OF MARKETING, FEATURING MIRUM AGENCY EXEC, GREG CROCKART.

We sat down with Greg Crockart, Business Director for the Mirum Agency (part of the Wunderman Thompson group), to get his thoughts on three hot topics. Artificial Intelligence, 5G and privacy are not just impacting the tech industry, but will drastically change the way marketers do their jobs. We are entering a transformative time in the marketing and advertising space. Greg shares his perspective on:

  1. In-store experiences merging with digital and getting ever so personal.

  2. Out-of-home advertising becoming customized by micro-demographic changes within different dayparts and updating in real-time.

  3. Addressing privacy, not as an afterthought but, as a fundamental issue built in from the start.

  4. Sources of inspiration for marketers and creative thinkers.

—-

Links we reference in the show are below:

Mirum: https://www.mirumagency.com/en/home

Wunderman Thompson: https://www.wundermanthompson.com/

5G FAQs: https://www.qualcomm.com/invention/5g/what-is-5g

Google I/O 2019: https://www.youtube.com/watch?v=TQSaPsKHPqs&feature=youtu.be&t=1813

The Creative Brain: https://www.netflix.com/title/81090128

Why Buddhism is True: https://www.amazon.com/Why-Buddhism-True-Philosophy-Enlightenment/dp/1439195455

The Register: https://www.theregister.co.uk/

The Drum: https://www.thedrum.com/us

Scott Galloway: https://twitter.com/profgalloway

Greg Crockart: https://twitter.com/gregcroc or https://www.linkedin.com/in/gregcrockart/